We will be discussing how to improve SEO on website. SEO is very important for your website Without SEO your website is dead.
SEO means search engine optimization it helps you to get a high ranking on SERP and be visible to your target audience with the help of keywords.
We will be discussing 8 strategies of how to improve Google ranking of website.
If you don’t have a good UX design website and not easy to navigate then the user doesn’t get the information and it eventually affects conversion.
- Fundamentals of SEO
Search engine algorithm determines the relevance of an ad or web page according to a user query.
The first you should do before writing a content for page is keyword research.
Research and find the that relevant to your product or service and user searches that phrases on Google.
Are you thinking about how to increase the visibility of website? On-page is the important part you have to do for the website.
Title Tag & Meta Description
- Title Tag – If you type some query on Google the first thing you see is the title tag of the page. It should be between 50 to 70 characters and your primary keyword is also present in the title tag.
- Meta description – meta description’s main job is to get clicks from users. It should be between 150 to 170 characters and primary & one secondary keywords should be present in the meta description.
Header Tags
Header tags have an important role in making a user-friendly website. It enhanced user experience. You can make a better hierarchy and that help user to easily navigate and read the important information.
URL structure
If you are using a keyword in the URL this also improves the ranking factor. The search engine sees the relevancy of your URL and the user search query.
Image Optimization
Image optimization is important for SEO. it affects the loading speed of the website which takes more than 2 seconds to load increasing their bounce rate by 20%.
You can compress your image in WEBP There are many tools in the market for free.
2. Technical SEO Optimization
How to improve SEO on website? Technical SEO Optimization is an important of SEO that will enhance user experience.
64% of searches on Google are conducted by mobile on desktop is 35%.
Your site should be mobile-friendly. As per Google research, a non-mobile-friendly site is 54.82% which means half of visitor leaves the site because the site is not visible on mobile.
Remove or redirect 404 pages because that affects user experience, remove broken links from the site and redirect them to the home page.
Purchase good hosting and compress all site images that help you increase website speed.
- Content Optimization
how to improve SEO on website. content is a key you have publish blog every day to improve domain authority of website it will help you in improving your SEO.
Don’t use AI or copied content that hurts your SEO. Research your niche and make organic and quality content that resonates with your audience and gives them a clear-cut call to action.
Don’t stuff keywords in your content if your keyword density is more than 3% then Google doesn’t rank your page.
Keywords should be between 2 – 3% and relevant to your audience query.
Do internal linking on your site that helps the user to find more relevant information and meet the end goal of your user.
Always underline your link and the colour should be blue. Make the link bigger so that it is easily understandable for the user.
- Off-Page SEO Strategies
How to increase the visibility of the website with off-page SEO. Off-SEO helps you to get authority.
You can do guest blogging on other sites like medium, blogger.com to get relevant traffic. Before doing guest blogging check the DA domain authority of the site.
Research the pain points your target audience has and give them a complete bulletproof solution. If they like your content they will share it on social platforms that will help you in SEO.
- Local SEO Optimization
If you thinking about how to put your website at the top of the Google searches. Do local SEO for your business this will help you to be more visible and take user attention to local search result pages.
Collect as many reviews as you can this will help you to gain the trust of your customer. According to statistics 97% of customers read reviews before purchasing the product.
If your business is physically present then register on Google My Business (GMB).
Google My Business helps you to become visible on Google Maps and local search result pages.
- Common SEO Mistakes To Avoid
Neglecting social media is one of the common mistakes people make. Making an online presence is important for social media to engage with the audience and ask about their pain points. Join groups around your niche Post content and give them a clear-cut call to action on what to do next.
Data is a king that will help you understand your audience. Do analytics find winning keywords and make more content on those keywords that will help you gain authority.
Analysis comment section that will give you the pain points your audience has and make a solution that tackles your audience’s problem.
Ask your audience what annoying them and ask about their problems.
- Future trends in SEO
Voice search optimization helps you get more reach. Optimize your Voice search SEO find the phrases and keywords they use, and what information they want.
AI and machine learning impact SEO algorithms, help in keyword research, text and voice search and give ideas about content creation.
It also has downfalls if you use AI content that will not rank on Google because AI content is not plagiarism-free content which also affects domain authority.
We discussed 7 strategies for how to improve the SEO of a website. SEO is a time-consuming process it takes at least 2 to 3 months to rank on a keyword. Every
A company that becomes a brand is using SEO for its marketing. SEO is an organic digital marketing strategy you don’t need funds to implement this on your website.
Doing SEO for your website is not an easy task it takes patience and hard work.
It takes time to research keywords and make SEO and user-friendly content.
I am a Digital marketing specialist with a specialization in SEO. if you are confused about how to rank your website on Google and generate revenue I will help you in ranking your website on the Google search engine result page.
Book a consultation call or message me on my WhatsApp number. Also gives valuable feedback about this blog. If you want more information about how to grow your business read our next blog.